Ebook Download The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam
Surely, to enhance your life quality, every book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam will certainly have their specific session. Nevertheless, having certain awareness will certainly make you really feel much more positive. When you feel something occur to your life, in some cases, reviewing book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam can assist you to make calm. Is that your genuine hobby? Sometimes indeed, but often will be not certain. Your selection to review The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam as one of your reading publications, can be your correct e-book to review now.
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam
Ebook Download The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam
Idea in picking the very best book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam to read this day can be gotten by reading this resource. You could discover the most effective book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam that is offered in this globe. Not only had the books released from this nation, yet additionally the other nations. As well as currently, we suppose you to check out The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam as one of the reading materials. This is only one of the most effective books to accumulate in this site. Check out the page as well as search guides The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam You can find bunches of titles of the books given.
Keep your method to be below and also read this web page finished. You can delight in searching the book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam that you truly refer to obtain. Right here, obtaining the soft documents of the book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam can be done quickly by downloading in the link resource that we supply here. Obviously, the The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam will be all yours sooner. It's no need to await guide The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam to obtain some days later on after buying. It's no have to go outside under the heats at center day to head to guide establishment.
This is some of the advantages to take when being the participant and also get the book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam right here. Still ask what's different of the other website? We give the hundreds titles that are developed by recommended writers as well as publishers, worldwide. The link to purchase and download The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam is additionally extremely simple. You could not find the complex website that order to do even more. So, the way for you to obtain this The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam will be so very easy, will not you?
Based upon the The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam details that we provide, you might not be so confused to be right here as well as to be participant. Obtain now the soft data of this book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam as well as save it to be all yours. You conserving could lead you to evoke the simplicity of you in reading this book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam Also this is types of soft file. You can truly make better opportunity to obtain this The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam as the recommended book to check out.
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet
Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.
The Portable MBA Series
The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
SERIES TITLES: Core Curriculum
- The Portable MBA, Third Edition
- The Portable MBA in Economics
- The Portable MBA in Entrepreneurship, Second Edition
- The Portable MBA in Finance and Accounting, Second Edition
- The Portable MBA in Investment
- The Portable MBA in Management
- The Portable MBA in Marketing, Second Edition
- The Portable MBA in Strategy
Vital Business Topics
- Real-Time Strategy
- New Product Development
- Total Quality Management, Second Edition
- Psychology for Leaders
- Market-Driven Management
Also Available
The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship Case Studies
Praise for The Portable MBA in Marketing, Second Edition
"I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers."
—Ken Blanchard, author of the bestseller The One Minute Manager
"Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and
- Sales Rank: #1237556 in eBooks
- Published on: 2008-05-02
- Released on: 2008-05-02
- Format: Kindle eBook
From the Inside Flap
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-toperson marketing, and marketing on the Internet
Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 450,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
Series Titles: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management
Also Available: The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies
From the Back Cover
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet
Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.
The Portable MBA Series
The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
SERIES TITLES: Core Curriculum
- The Portable MBA, Third Edition
- The Portable MBA in Economics
- The Portable MBA in Entrepreneurship, Second Edition
- The Portable MBA in Finance and Accounting, Second Edition
- The Portable MBA in Investment
- The Portable MBA in Management
- The Portable MBA in Marketing, Second Edition
- The Portable MBA in Strategy
Vital Business Topics
- Real-Time Strategy
- New Product Development
- Total Quality Management, Second Edition
- Psychology for Leaders
- Market-Driven Management
Also Available
The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship Case Studies
Praise for The Portable MBA in Marketing, Second Edition
"I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers."
—Ken Blanchard, author of the bestseller The One Minute Manager
"Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!"
—Scott H. Creelman, Executive Vice President Spalding Sports Worldwide
About the Author
CHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter & Gamble on strategic planning, marketing research, and how to appeal to America's aging marketplace. He is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing.
ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.
Most helpful customer reviews
20 of 23 people found the following review helpful.
Why did I go to B-school?
By William W. Holcomb
This book boils all of the marketing concepts I learned while in B-school(and some I didn't) into an easy read format. The only thing missing is that annoying quant-jock who sat behind my chewing gum the entire semester! If you just want a great introduction to marketing, or are an MBA looking to refresh your understanding of the 4P's, pick-up this book. You won't be disappointed.
11 of 13 people found the following review helpful.
Going beyond the actual...
By FrKurt Messick
As an undergraduate, I studied political science; as a graduate student, I studied history (among other things) - however, few if any of my classes ever dealt with the actual mechanics of business, despite dealing with business in a more general sense (as it would fit in the context of history and politics). I decided that it was important to learn some of the basic concepts of business administration, and the Portable MBA series by John Wiley & Sons publishers fit the bill.
This book on marketing covers the topic from the conceptual, research, and practical angles. Dealing with customers, potential and actual, is the key aspect to marketing. There are strategies that work and strategies that fail, and many of these are discussed and analysed. Companies included in the case studies include Coca-Cola, Pepsi, Colgate-Palmolive, Kawasaki, Campbell Soup, A.C. Nielsen, and literally over a hundred more. Just what is the magic that makes Nike a household word? How does one really assess the success of the cola wars between Pepsi, Coke, and other contenders?
In the foreword, Ken Blanchard (author of the 'One-Minute Manager') states, 'I have come to believe that the secret to competitive success is to give customers service so far above their expectations it becomes legendary.' Part of this strategy is to become a better listener (which is an art that is lost for many, particularly in the corporate world), and part of the strategy is to look beyond the actual and explore the possible.
The authors who contributed to this volume have both academic and professional experience, and tend to do a good job at explaining things in terms that the non-professional can understanding. Anyone with a basic undergraduate background should find this volume accessible. This book can also give one ideas for everything from garage sales to major marketing campaigns.
I taught marketing and advertising, having worked as a public relations/marketing director for a college and for a seminary. Had this book been available at the time I was teaching, I would not have hesitated to use it.
0 of 0 people found the following review helpful.
Great overview.
By Alexander Yates
This is a great overview. Pretty comprehensive. It would great if this were updated and available as audiobook, kindle and book
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam PDF
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam EPub
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam Doc
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam iBooks
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam rtf
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam Mobipocket
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam Kindle
Tidak ada komentar:
Posting Komentar